Rumble Royale x Rev Major 2022
I had a great stupid idea
For the booth presence of Rumble Royale in Rev Major 2022, I was given the objective of engaging the FGC audience in a way that hasn’t been done before. So to give a respite from the hyper-tense, high-stakes gameplay of Rev Major, I ideated and executed with my creatives team the “Dumb Controllers” experiential zone in Rev Major. Attendants were allowed to participate and compete in our King of the Hill competition forcing people to play Tekken 7 with Taiko Drum Controllers, Giant Keyboards or Pianos. This activation was engaging enough that top players from all over the world were sharing it on social media and the conversation was extended online.
On top of that, as the Creative Head of Rumble Royale, I led the teams for the ideation and execution of all visual assets and materials used for our presence in the event.
“Also, my team forced me to act on a video educating people on the basics of tekken.”
