Jeepney TV Channel Branding

This was the channel branding for Jeepney TV, a Philippine Cable channel geared to showcasing classic Filipino television shows. As the Creative Director for this project, I pitched for a vibrant, family friendly kind of branding that leans towards appreciating anything that can be considered retro. Though mostly filled with animation, this also had a shoot component that I directed as well. I led a team to co-animate and illustrate most of the assets for this as the project required a variety of material that works for the different seasons in the Philippine calendar.